Semiconductor Companies: You Need Digital Marketing, Now

(Cross post with IBM.com electronics) In 2012, the top ten semiconductor companies locked up 51% of the business, with Intel leading that pack – with nearly 16% market share followed by Samsung with 10%. It was, of course a mixed bag of economic results – with different companies taking different strategies, some succeeding and some… Read More Semiconductor Companies: You Need Digital Marketing, Now

eCommerce Best Practices – Getting Great Reviews

Reviews are now a critical part of the shopping cycle. This is true not just for consumer electronics providers but for every part of the electronics value chain – from power and automation to service providers. As my colleague Shaji Thomas recently shared with me, 57% of the B2B buyers journey is complete before a… Read More eCommerce Best Practices – Getting Great Reviews

Reclaiming Marketing Innovation: The Modern CMO Imperative

We’re happy to announce the outcomes of our “summer project” – a study and perspective on the state of Innovation in and around Marketing.  While it took us a while to release this report, we are extremely excited about it.  We’ll be sharing our favorite quotes, insights and charts.  We start by evaluating why people… Read More Reclaiming Marketing Innovation: The Modern CMO Imperative

Reputation Economy: Linked In, Maybe. Klout, Don’t.

The reputation economy is an outcome of the abundance of digitized information about who we are and what we deliver – whether in our work, our daily lives, our reviews of products, restaurants and services.  We place an inherent amount of trust in other peoples reviews.  Detailed reviews of product features, menu items provide us… Read More Reputation Economy: Linked In, Maybe. Klout, Don’t.