(Cross post with IBM.com electronics) In 2012, the top ten semiconductor companies locked up 51% of the business, with Intel leading that pack – with nearly 16% market share followed by Samsung with 10%. It was, of course a mixed bag of economic results – with different companies taking different strategies, some succeeding and some… Read More Semiconductor Companies: You Need Digital Marketing, Now
Reviews are now a critical part of the shopping cycle. This is true not just for consumer electronics providers but for every part of the electronics value chain – from power and automation to service providers. As my colleague Shaji Thomas recently shared with me, 57% of the B2B buyers journey is complete before a… Read More eCommerce Best Practices – Getting Great Reviews
(this is a departure post – meaning it’s not only philosophical, it goes outside our stated scope. It won’t offend me if you skip it if that’s not what you’re wanting to read today). So much of what marketing is supposed to do – what we are told we need/desire/cannot live another moment without –… Read More Scarcity versus Misplaced Abundance
We’re happy to announce the outcomes of our “summer project” – a study and perspective on the state of Innovation in and around Marketing. While it took us a while to release this report, we are extremely excited about it. We’ll be sharing our favorite quotes, insights and charts. We start by evaluating why people… Read More Reclaiming Marketing Innovation: The Modern CMO Imperative
The reputation economy is an outcome of the abundance of digitized information about who we are and what we deliver – whether in our work, our daily lives, our reviews of products, restaurants and services. We place an inherent amount of trust in other peoples reviews. Detailed reviews of product features, menu items provide us… Read More Reputation Economy: Linked In, Maybe. Klout, Don’t.
Who is the Modern CMO? Well, you, we hope. As part of the development of our MKT_Innov8 Study, we developed a perspective on the competencies marketing innovation requires, but we also felt strongly that we needed some better definition of the competencies for the modern CMO as well. I first used the term the… Read More The Modern CMO – Describing her competencies
We often refer to innovation in its big, game changing approaches. However, we often fail, at the same time, to remember that innovation as a game changer starts by changing the nature of experience for a limited bunch of ultra committed individuals who meet on common ground. We see outcomes of innovation, not the small… Read More Innovation in small cups: Dovely Tea