Semiconductor Companies: You Need Digital Marketing, Now

(Cross post with IBM.com electronics) In 2012, the top ten semiconductor companies locked up 51% of the business, with Intel leading that pack – with nearly 16% market share followed by Samsung with 10%. It was, of course a mixed bag of economic results – with different companies taking different strategies, some succeeding and some… Read More Semiconductor Companies: You Need Digital Marketing, Now

eCommerce Best Practices – Getting Great Reviews

Reviews are now a critical part of the shopping cycle. This is true not just for consumer electronics providers but for every part of the electronics value chain – from power and automation to service providers. As my colleague Shaji Thomas recently shared with me, 57% of the B2B buyers journey is complete before a… Read More eCommerce Best Practices – Getting Great Reviews

Reputation Economy: Linked In, Maybe. Klout, Don’t.

The reputation economy is an outcome of the abundance of digitized information about who we are and what we deliver – whether in our work, our daily lives, our reviews of products, restaurants and services.  We place an inherent amount of trust in other peoples reviews.  Detailed reviews of product features, menu items provide us… Read More Reputation Economy: Linked In, Maybe. Klout, Don’t.

Why Horizon Scanning is Important – and How to Start

So we need find them…designers, engineers, bloggers/journalists, academics, futurists, innovation labs, thinkers, tinkerers, tradesmen. To be practical, you can’t boil the internet ocean. Big data is crushing and you don’t have the time or interest in sorting it all out. So, the way you do this is by structuring 5 key keyword queries that represent not your current market but the markets/products/consumers next to it. Let me stress again – NOT your current business. The people who do customer service and community management will handle those. You keep adding or changing your wording a little bit until you start to find aha moments. You can, if you have a well articulated set of innovation initiatives, look to further down the horizon line using the same method.… Read More Why Horizon Scanning is Important – and How to Start

12 Days of Marketing Innovation, Day #10 – Khan Academy

So, the question becomes where are we seeing sufficient innovation in the education system that will allow us to have those math, science and analytically oriented kids come to us when ready? Where is the funding, the insight and the wherewithal to redo education to bring us more people who can transform our thinking: Jobs, Gates, Zuckerberg? How can we enable every student to have at least the problem solving skills, and the interest in doing so? … Read More 12 Days of Marketing Innovation, Day #10 – Khan Academy

12 Days of Marketing Innovation, Day #9 – Future Exploration Network

I have noticed even people who claim everything is predestined, and that we can do nothing to change it, look before they cross the road. – Stephen Hawking Ross Dawson is taking on a big risk for 2012.  While the stuff I want to point you to is now actually a year old and still… Read More 12 Days of Marketing Innovation, Day #9 – Future Exploration Network

12 Days of Marketing Innovation, Day #5 – www.EnvisioningTech.com

“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” – Jack Welch This extremely well researched infographic dimensionalizes a lot of emerging tech to help you size your big bets.  I so thoroughly loved this I spent an hour on it – by accident.  However,… Read More 12 Days of Marketing Innovation, Day #5 – www.EnvisioningTech.com

12 Days of Marketing Innovation, Day #3 – Trendwatching.com

Today’s innovation feature is for the passionate curious who love not just the items of innovation – but a contextual frame for them.

The frame of reference is critically important to enabling an improved organizational dialogue, led by marketers. A product innovation must be positioned. The concept in and of itself is invention; context delivers the shared value construct, the mechanisms of durability and the problem solved/disruption created. (Review the definition on Day 1 here)… Read More 12 Days of Marketing Innovation, Day #3 – Trendwatching.com

Customer Focus 2011: House and Home Companies who get it right

Alas, I have begun in earnest the always daunting and often unrewarding task that is home renovation.  Some days I come home and see a part of the house into which I have poured my heart, soul and dollars and say “ahhhhh.”  However, because I am early on, around the corner is simply another “ewwww.”  … Read More Customer Focus 2011: House and Home Companies who get it right