5 Ways to Improve Your Campaign Design Before/During/After You Build

Here are 5 tricks/tips/techniques to improve the way your organization designs campaigns.  You should find these equally accessible if you are using Unica, Aprimo, Alterian, Neolane, even, if you have to, Siebel… What: Create a “Design of experiments” template that allows us marketers to identify what we want to test.  Alternately said:  At least start… Read More 5 Ways to Improve Your Campaign Design Before/During/After You Build

Enabling MRM Success, Preventing MRM failure (Marketing Resource Management)

(post is shared as well at the Covalent Marketing site here) I met with 3 clients in the past eight weeks interested in implementing Marketing Resource Management (MRM).  So, I started kind of where I usually do – and asked why they thought it would be valuable to them.  More specifically, I asked them what… Read More Enabling MRM Success, Preventing MRM failure (Marketing Resource Management)

The new vocabulary…first step in migrating to better org decisions

So, I have been speaking at these sessions called “Smarter Planet Forums:  The New Intelligence.”  I agreed to speak at these because I wanted to see how far along organizations are in making the SUBSTANTIVE changes,  tackling the CULTURAL challenges in moving to something other than gut feel. (My slides are here:  Breaking Away with… Read More The new vocabulary…first step in migrating to better org decisions

Mash-up: Augmented Reality Meets Big Dirty Noisy Disparate Data

So, Augmented Reality (AR) is a concept we throw around to describe a very diverse set of things.  We talk about it as being this future event- it’s not. Sporting events were among the first major advocates of augmented reality.   Those Madden-esque circles drawn during all the plays in last week’s Superbowl – AR. Let’s… Read More Mash-up: Augmented Reality Meets Big Dirty Noisy Disparate Data