eCommerce Best Practices – Getting Great Reviews

Reviews are now a critical part of the shopping cycle. This is true not just for consumer electronics providers but for every part of the electronics value chain – from power and automation to service providers. As my colleague Shaji Thomas recently shared with me, 57% of the B2B buyers journey is complete before a… Read More eCommerce Best Practices – Getting Great Reviews

Marketing Alert: Fundamental Market Shift (stop ignoring user content)

It’s unimaginable, seriously confounding how the Carly Rae Jepson song has generated so much interest.  It’s a cute catchy song.  And yes, Justin Beiber started it.  However, that does not account for what’s happened.  The meme-ability of the song relies on the fact it is not deep content.  It’s really actually quite simple.  The ability… Read More Marketing Alert: Fundamental Market Shift (stop ignoring user content)

The Freedom of Simple Speech and Customer Experienchttps://museandmaven.wordpress.com/e

I recently learned a lesson – okay – if the truth is told; the lesson has been a year in the making.  I’ve only recently accepted that I learned it and implemented it. It is very easy to make things harder.  It is much harder to make things simple.  And, simply put, creating customer experiences is… Read More The Freedom of Simple Speech and Customer Experienchttps://museandmaven.wordpress.com/e