It’s unimaginable, seriously confounding how the Carly Rae Jepson song has generated so much interest. It’s a cute catchy song. And yes, Justin Beiber started it. However, that does not account for what’s happened. The meme-ability of the song relies on the fact it is not deep content. It’s really actually quite simple. The ability… Read More Marketing Alert: Fundamental Market Shift (stop ignoring user content)
Home-made, authentic and fun certainly define the vegetarian and mostly vegan bath and beauty product care company Lush. Herewith, they demonstrate that they can have a lot of fun with their brand as well – as employees from across the company show their dance and song skills in this 1-minute video. The video celebrates the… Read More And another example of living your brand values
OK – not quite, but this was a fun little exercise using Google Search stories that my colleague/boss/friend/partner in crime Ryan Kosanic built yesterday afternoon. Just thought it raised a few really good points: 1. Anyone can create content – and it can look pretty sophisticated. 2. It can be published anywhere 3. It’s actually… Read More Customer Experience – in 35 seconds
thoughts. inspirations. actions. 