Strange Bedfellows: Innovation and the Powerful Role of Deep Pockets

cross post with the IBM electronics blog  There’s a well accepted premise that big companies by and large have an anti-innovation bias. Simply put, they have a vested interest in maintaining the sales pipelines of the products that have put them in the market to begin with — covering the sales top line, and spreading… Read More Strange Bedfellows: Innovation and the Powerful Role of Deep Pockets

Audi Gives Us A Different Kind of “Test Drive”

Imagine walking into an auto dealership that didn’t have any automobiles.  Imagine sitting down in a black leather bucket seat, surrounded only by LED screens – but still somehow looking into a dashboard and out of a windshield.  What if you could reach out, push a button and “start” the car, turn up the music,… Read More Audi Gives Us A Different Kind of “Test Drive”