12 Days of Marketing Innovation, Day #4 – KinectHacks.com

let’s say you don’t have $75,000 or even $35,000 to spend on a really cool telepresence system to connect your offices and the humans that inhabit them to colleagues. No worry – there’s a hack for that. Let’s say you want to create an interactive display surface – there’s a hack for that. What if you want to enable a physically challenged shopper to have a cart follow her around – there’s a hack for that.… Read More 12 Days of Marketing Innovation, Day #4 – KinectHacks.com

Hackers & Microsoft Kinect: Used for Good (Customer Experiences, that is)

I actively fall in love with people who take things and redeploy them for social good.  I also fall in love with people who create things that can translate into better customer experiences.  You know who I am really in love with today? The Microsoft Kinect Hacker Community. The hacking community, despite some bad PR,… Read More Hackers & Microsoft Kinect: Used for Good (Customer Experiences, that is)

Mash-up: Augmented Reality Meets Big Dirty Noisy Disparate Data

So, Augmented Reality (AR) is a concept we throw around to describe a very diverse set of things.  We talk about it as being this future event- it’s not. Sporting events were among the first major advocates of augmented reality.   Those Madden-esque circles drawn during all the plays in last week’s Superbowl – AR. Let’s… Read More Mash-up: Augmented Reality Meets Big Dirty Noisy Disparate Data