Semiconductor Companies: You Need Digital Marketing, Now

(Cross post with IBM.com electronics) In 2012, the top ten semiconductor companies locked up 51% of the business, with Intel leading that pack – with nearly 16% market share followed by Samsung with 10%. It was, of course a mixed bag of economic results – with different companies taking different strategies, some succeeding and some… Read More Semiconductor Companies: You Need Digital Marketing, Now

Why Horizon Scanning is Important – and How to Start

So we need find them…designers, engineers, bloggers/journalists, academics, futurists, innovation labs, thinkers, tinkerers, tradesmen. To be practical, you can’t boil the internet ocean. Big data is crushing and you don’t have the time or interest in sorting it all out. So, the way you do this is by structuring 5 key keyword queries that represent not your current market but the markets/products/consumers next to it. Let me stress again – NOT your current business. The people who do customer service and community management will handle those. You keep adding or changing your wording a little bit until you start to find aha moments. You can, if you have a well articulated set of innovation initiatives, look to further down the horizon line using the same method.… Read More Why Horizon Scanning is Important – and How to Start