Tag Archives: Unica
The *Shipping* News 3: Thoughts on Seth Godin’s Poke the Box – New is the new black
(The third of our posts – see Ryan’s and Stanton’s thoughts) Let it be said that Domino Project has lined up great thinkers: Seth Godin, Derek Sivers, Steven Pressfield. But let is also be said that they have lined up great action-takers. We elected to participate with the first book – Poke the Box – […]
The *Shipping* News: Our Thoughts on Seth Godin’s Poke the Box – The difference between thinking and doing
Recently, we were contacted by The Domino Project, Amazon’s project around publishing some of the greatest current thinkers out there: Seth Godin, Derek Sivers, Steven Pressfield. We were asked if we might want to participate in someway. We didn’t take too long to consider whether we would participate, we were in. The challenge was, […]
Step 2 in The Enterprise Marketing Management Landgrab: Teradata takes Aprimo
(here is the post at covalent marketing’s blog: bit.ly/fqZ3nV) Since I wrote about the Unica and IBM deal when it happened, my colleague and EMM tech guru Stanton Willins wrote about the Aprimo and Teradata announcement. Here are some of my key takeaways: 1. The Aprimo deal was for $45mm more than Unica – […]
Episode 2: Enabling MRM Success, Preventing MRM failure (Marketing Resource Management)
This is the second post in our Marketing Resource Management/ Marketing Operations series. The first can be found here (Post 1: You’re evaluating MRM, let’s make sure you’re well prepared). This series on MRM will help you make better decisions about ANY system you are examining. If you already have an MRM approach, this post will help you tune it, update it and get even more value.
My take: IBM buys Unica and what that means
A lot of people are talking about IBM buying Unica and what it means to Enterprise Marketing Management. I know there is a lot of bashing going on about this deal – there is no bashing here. Only some honest perspective from someone who has been inside IBM. As a former IBMer, Unica expert and […]
