Tag Archives: Strategic_Service
12 Days of Marketing Innovation, Day #8 – the TechCrunch Crunchies
“ Design is a plan for arranging elements in such a way as best to accomplish a particular purpose” – Charles Eames Eames was a great architect of design. His beauty of purpose was prevalent in everything he did. And such is our next day of innovation. Tens of applications that are purposeful and helpful, […]
12 Days of Marketing Innovation, Day #6 – The Ivy League Education, for free
“Education is a progressive discovery of our own ignorance.” Will Durant You’ve always said it was the cost – not your smarts that kept you out of an Ivy League school. Not anymore – you can take a whopping 2,000 courses including Advanced Strategy, Game Theory and Optimization. While you can’t get the degree, you […]
Customer Focus 2011: House and Home Companies who get it right
Alas, I have begun in earnest the always daunting and often unrewarding task that is home renovation. Some days I come home and see a part of the house into which I have poured my heart, soul and dollars and say “ahhhhh.” However, because I am early on, around the corner is simply another “ewwww.” […]
Simple guidance for social media efforts – Understand::Participate::Serve
People often ask if there is a way to frame the social discussion to address the varied organizational needs. I drew this in hopes it might help enable a better separation in the muddy world of social overlap. I have kept the framework I introduced in the whitepapers (all available in the right-hand column) around […]
Creating Customer Intelligence: Chasm Crossing
We are in process of designing a new marketing dashboard for a client and it will feature only three categories of information: campaigns, contacts and customers. I present these in order of things we know the most about to things we know the least about. There, I said it, we currently know the least about […]
10 business models that rocked 2010 – from the Board of Innovation
I came across this content from a fellow IBMer who came across it from someone else, who… ah, the beauty of social media. And it is highly unsurprising that the Board of Innovation – the Slideshare’s owners – used Social Media centric models. Instead of me blabbing, I’ll let you get to the good stuff. […]
Strategic service – its for everyone, not just customer service
Digitally savvy customers are increasingly using the Internet not only to seek information, but also to interact with companies, create solutions and make decisions. Smarter companies are using an emerging concept we call Strategic Service Delivery to enable customers to use data and resources more effectively to drive better customer engagement and experiences. Creating a […]
An example of smarter customer focus: Strategic Service Delivery from Opower
Strategic Service Delivery is about activities that improve customer interactions through new channels by sharing information, engaging people with their information and that of the world around them. It is a two-way process that embodies the “Listen-Learn-Engage-Harvest” cycle. I promised to start providing examples of Strategic Service Delivery, Complexity Reduction and Innovative Market Making – […]
7 ideas to save you money on holiday shopping…(as consumers, not marketers…)
So, I am not, I admit it, a last minute holiday shopper. This is generally a boon for those who I do buy for, because I end up being drawn to the mall like a moth to a flame and get more stuff at the end after I had technically completed my list. So, I […]
Oz-Blog…We’re off to see the wizard
So, where exactly did my week in Australia go? Despite the inability to see any native creatures (except two very fine gentlemen wearing the cult-fave, female-swoon-inducing three wolf moon t-shirts and the review that started sales phenom), we had a very successful week, mostly visiting with Financial Services clients looking to create better and more […]
