Tag Archives: Radical_Complexity_Reduction
Striving to Be Simple-minded
“Simplicity is the ultimate sophistication.” – Da Vinci Somewhere in the complexity of Chicago traffic today, I began to wonder when such a great term became a pejorative. This term – which should be a positive – has so many negative connotations that I want you to suspend your disbelief at its current definition to […]
12 Days of Marketing Innovation, Day #6 – The Ivy League Education, for free
“Education is a progressive discovery of our own ignorance.” Will Durant You’ve always said it was the cost – not your smarts that kept you out of an Ivy League school. Not anymore – you can take a whopping 2,000 courses including Advanced Strategy, Game Theory and Optimization. While you can’t get the degree, you […]
Mash-up: Linked In Meets the Fortune 1000; (plus Sonar, what to do when you get there)
What if you were a B2B company who called on the Fortune 500? much like our company Covalent Marketing does What if you do, as we do, and conduct Google/Linked In/Social Media scans on the people you were meeting with? because you want to be informed and eloquent about those who are granting you time […]
Three management lessons (that will make you smile and cringe simultaneously)
A long long time ago in a land far away (New Jersey to be specific), I went to a training class – back in the days when companies really invested in the people, not simply the discrete tasks they would perform. I learned a few of the most valuable lessons I would ever have. A […]
Creating Customer Intelligence: Chasm Crossing
We are in process of designing a new marketing dashboard for a client and it will feature only three categories of information: campaigns, contacts and customers. I present these in order of things we know the most about to things we know the least about. There, I said it, we currently know the least about […]
10 business models that rocked 2010 – from the Board of Innovation
I came across this content from a fellow IBMer who came across it from someone else, who… ah, the beauty of social media. And it is highly unsurprising that the Board of Innovation – the Slideshare’s owners – used Social Media centric models. Instead of me blabbing, I’ll let you get to the good stuff. […]
Extract from the upcoming whitepaper: The Path Forward
So, I received printed versions of the first of the five whitepapers in our 2009 CRM Leadership Study, The Path Forward: New Models for Customer Focused Leadership. I am really excited about it. The first paper is what we have termed the Umbrella – the one that introduces you to all the concepts so that […]
IBM’s 2009 CRM Leadership Study: The Path Forward
So, I have not been blogging much lately. That is about to change. I have been taking two months to really examine and understand where we go from here as Customer Management functions. In my role for IBM’s Institute for Business Value, we undertook a study in May of this year with the Economist Intelligence […]
