Tag Archives: Internet
Reputation Economy: Linked In, Maybe. Klout, Don’t.
The reputation economy is an outcome of the abundance of digitized information about who we are and what we deliver – whether in our work, our daily lives, our reviews of products, restaurants and services. We place an inherent amount of trust in other peoples reviews. Detailed reviews of product features, menu items provide us […]
Why Horizon Scanning is Important – and How to Start
So we need find them…designers, engineers, bloggers/journalists, academics, futurists, innovation labs, thinkers, tinkerers, tradesmen. To be practical, you can’t boil the internet ocean. Big data is crushing and you don’t have the time or interest in sorting it all out. So, the way you do this is by structuring 5 key keyword queries that represent not your current market but the markets/products/consumers next to it. Let me stress again – NOT your current business. The people who do customer service and community management will handle those. You keep adding or changing your wording a little bit until you start to find aha moments. You can, if you have a well articulated set of innovation initiatives, look to further down the horizon line using the same method.
12 Days of Marketing Innovation, Day #10 – Khan Academy
So, the question becomes where are we seeing sufficient innovation in the education system that will allow us to have those math, science and analytically oriented kids come to us when ready? Where is the funding, the insight and the wherewithal to redo education to bring us more people who can transform our thinking: Jobs, Gates, Zuckerberg? How can we enable every student to have at least the problem solving skills, and the interest in doing so?
12 Days of Marketing Innovation, Day #9 – Future Exploration Network
I have noticed even people who claim everything is predestined, and that we can do nothing to change it, look before they cross the road. – Stephen Hawking Ross Dawson is taking on a big risk for 2012. While the stuff I want to point you to is now actually a year old and still […]
12 Days of Marketing Innovation, Day #5 – www.EnvisioningTech.com
“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” – Jack Welch This extremely well researched infographic dimensionalizes a lot of emerging tech to help you size your big bets. I so thoroughly loved this I spent an hour on it – by accident. However, […]
12 Days of Marketing Innovation, Day #3 – Trendwatching.com
Today’s innovation feature is for the passionate curious who love not just the items of innovation – but a contextual frame for them.
The frame of reference is critically important to enabling an improved organizational dialogue, led by marketers. A product innovation must be positioned. The concept in and of itself is invention; context delivers the shared value construct, the mechanisms of durability and the problem solved/disruption created. (Review the definition on Day 1 here)
The top 50 websites in the world, August 2011
A review of the top 50 websites in the world finds us with no significant changes in the top 10 and 22% of the top 50 have Google in their name. The only change between my prior evaluation from June 2010 and August 2011 is Twitter and MSN trading places – with Twitter the victor, flying […]
Customer Focus 2011: House and Home Companies who get it right
Alas, I have begun in earnest the always daunting and often unrewarding task that is home renovation. Some days I come home and see a part of the house into which I have poured my heart, soul and dollars and say “ahhhhh.” However, because I am early on, around the corner is simply another “ewwww.” […]
Simple guidance for social media efforts – Understand::Participate::Serve
People often ask if there is a way to frame the social discussion to address the varied organizational needs. I drew this in hopes it might help enable a better separation in the muddy world of social overlap. I have kept the framework I introduced in the whitepapers (all available in the right-hand column) around […]
E-mail: the new “telemarketing at dinner time”
Two colleagues, Stanton Willins and Amol Potdar were discussing if “email was dead.” Amol – after his smart remark about it being dead about the time he graduated high school 10 years ago, asked the important question: “so what replaces it?” After this holiday season, where I received no fewer than 3000 non- work messages […]
