Tag Archives: Innovative_Market_Making
Reputation Economy: Linked In, Maybe. Klout, Don’t.
The reputation economy is an outcome of the abundance of digitized information about who we are and what we deliver – whether in our work, our daily lives, our reviews of products, restaurants and services. We place an inherent amount of trust in other peoples reviews. Detailed reviews of product features, menu items provide us […]
Going Rogue: Innovators to Follow – Day 5; Mobile
It seems the connection we have to our devices is not just deep. At some times, it feels nearly irrational. And as anyone who has ever seen it, a bit hilarious (as evidenced by the site, Damnyouautocorrect.com – definitely NSFW). It’s a testament to how many needs those smartphones or tablets actually fulfill for us. So desperate is our need for continual access that we now have a sizable problem with texting and driving. And using them as phones is only a small part of what we do with them. We game on them, we read on them, we watch videos on them. They augment our reality, they link/tweet/friend/pin and share us, they connect all the dots in our lives.
As a response to this connection, mobile marches forward in driving progress across the marketplace. Biometrics/Health/Fitness – check. Banking/Payments/Invoicing – check. Shopping/Price Surfing/Comparison – check. It’s the tip of mobility iceberg. Technologies and social sharing abilities are constantly evolving, and having the ability to partake in them without being strapped to a conventional computer has had an amazing impact on our lives. You might have seen Best Buy’s innovation commercial (aired during the Super Bowl):
12 Days of Marketing Innovation, Day #11 – 5 Innovation Communities
Five innovation communities – these are not in any particular order, and run the gamut in terms of content. The descriptions are from the companies, not from me. I follow all of them to get a flavor of what’s going on, as well as receive in many cases, daily updates to so they can curate content that I might otherwise miss. That said, you can always search out the topics of interest to you.
12 Days of Marketing Innovation, Day #9 – Future Exploration Network
I have noticed even people who claim everything is predestined, and that we can do nothing to change it, look before they cross the road. – Stephen Hawking Ross Dawson is taking on a big risk for 2012. While the stuff I want to point you to is now actually a year old and still […]
12 Days of Marketing Innovation, Day #8 – the TechCrunch Crunchies
“ Design is a plan for arranging elements in such a way as best to accomplish a particular purpose” – Charles Eames Eames was a great architect of design. His beauty of purpose was prevalent in everything he did. And such is our next day of innovation. Tens of applications that are purposeful and helpful, […]
12 Days of Marketing Innovation, Day #7 – worrydream.com – Bret Victor
Just because nobody complains doesn’t mean all parachutes are perfect. – Benny Hill, British comic Have you ever met someone who looks at the best of what you’ve done – the shining star of your success and says…”meh.” I have not met him but I imagine Brett Victor, the man behind WorryDream.com, to be exactly […]
12 Days of Marketing Innovation, Day #5 – www.EnvisioningTech.com
“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” – Jack Welch This extremely well researched infographic dimensionalizes a lot of emerging tech to help you size your big bets. I so thoroughly loved this I spent an hour on it – by accident. However, […]
The 12 Days of Innovation for Marketers: Day 1, The MIT Media Lab
The pace of marketing change has continued nearly unabated for a decade. From the way consumers act and interact to the technologies by which marketers engage with them, it also seems unlikely to stop. So the question becomes, how can we as marketers keep up, being able to take in fresh ideas and create better […]
Mash-up: Linked In Meets the Fortune 1000; (plus Sonar, what to do when you get there)
What if you were a B2B company who called on the Fortune 500? much like our company Covalent Marketing does What if you do, as we do, and conduct Google/Linked In/Social Media scans on the people you were meeting with? because you want to be informed and eloquent about those who are granting you time […]
Hackers & Microsoft Kinect: Used for Good (Customer Experiences, that is)
I actively fall in love with people who take things and redeploy them for social good. I also fall in love with people who create things that can translate into better customer experiences. You know who I am really in love with today? The Microsoft Kinect Hacker Community. The hacking community, despite some bad PR, […]
