Tag Archives: #IBMCRM
Retail perspective – IBM IBV Retail and IBV CRM, April 20, 2010
I was recently invited by Jim Kowalski and Matt Vigneri of Oracle to speak at a small dinner gathering on the current state of the market. While most of our conversation took place under the cone of silence so we could have a really honest dialogue, I did want to share them (link to slides […]
Another step on the path forward – the new digital channels whitepaper
Going digital: The connected, collaborative path forward is finally published. The link is in the right hand nav bar, second from the top (for now). Or, to make it simple, it is also the headline above. Here is the first page, with hopes of whetting your appetite to get more: Customer Relationship Management (CRM) executives […]
McKinsey and MIT on collaboration – and its meaning for innovative market making
Link to PDF of McKinsey/McAfee interview Wanted to recap some of the great soundbytes – none out of context I hope from a McKinsey interview with Andrew McAfee, principal research scientist at the Center for Digital Business at the MIT Sloan School of Management on collaboration. Right out the gate, McAfee hits us with a […]
An example of smarter customer focus: Strategic Service Delivery from Opower
Strategic Service Delivery is about activities that improve customer interactions through new channels by sharing information, engaging people with their information and that of the world around them. It is a two-way process that embodies the “Listen-Learn-Engage-Harvest” cycle. I promised to start providing examples of Strategic Service Delivery, Complexity Reduction and Innovative Market Making – […]
7 ideas to save you money on holiday shopping…(as consumers, not marketers…)
So, I am not, I admit it, a last minute holiday shopper. This is generally a boon for those who I do buy for, because I end up being drawn to the mall like a moth to a flame and get more stuff at the end after I had technically completed my list. So, I […]
Oz-Blog…We’re off to see the wizard
So, where exactly did my week in Australia go? Despite the inability to see any native creatures (except two very fine gentlemen wearing the cult-fave, female-swoon-inducing three wolf moon t-shirts and the review that started sales phenom), we had a very successful week, mostly visiting with Financial Services clients looking to create better and more […]
Consumers – changed for good, but change for the better?
Link to one of the articles Link to Study My IBM Institute for Business Value colleague, Guy Blissett, just released a new consumer products study I find myself referencing quite a bit (including in my own research for CRM, The Path Forward). I thought you might find it helpful to know more about it. For […]
Top 50 Websites in the world – wordle and snapshot October 18 2009
In keeping with our series of posts and visuals on the top 50 websites (see prior versions for August and June), here is the October picture, created this afternoon in Korea while I work from an ugly tiny hotel room in Suwon. So, there are only a few change-ups in the top 50. Facebook and […]
Extract from the upcoming whitepaper: The Path Forward
So, I received printed versions of the first of the five whitepapers in our 2009 CRM Leadership Study, The Path Forward: New Models for Customer Focused Leadership. I am really excited about it. The first paper is what we have termed the Umbrella – the one that introduces you to all the concepts so that […]
IBM’s 2009 CRM Leadership Study: The Path Forward
So, I have not been blogging much lately. That is about to change. I have been taking two months to really examine and understand where we go from here as Customer Management functions. In my role for IBM’s Institute for Business Value, we undertook a study in May of this year with the Economist Intelligence […]
