Tag Archives: Data
5 Ways to Improve Your Campaign Design Before/During/After You Build
Here are 5 tricks/tips/techniques to improve the way your organization designs campaigns. You should find these equally accessible if you are using Unica, Aprimo, Alterian, Neolane, even, if you have to, Siebel… What: Create a “Design of experiments” template that allows us marketers to identify what we want to test. Alternately said: At least start […]
Creating Customer Intelligence: Chasm Crossing
We are in process of designing a new marketing dashboard for a client and it will feature only three categories of information: campaigns, contacts and customers. I present these in order of things we know the most about to things we know the least about. There, I said it, we currently know the least about […]
Enabling MRM Success, Preventing MRM failure (Marketing Resource Management)
(post is shared as well at the Covalent Marketing site here) I met with 3 clients in the past eight weeks interested in implementing Marketing Resource Management (MRM). So, I started kind of where I usually do – and asked why they thought it would be valuable to them. More specifically, I asked them what […]
The new vocabulary…first step in migrating to better org decisions
So, I have been speaking at these sessions called “Smarter Planet Forums: The New Intelligence.” I agreed to speak at these because I wanted to see how far along organizations are in making the SUBSTANTIVE changes, tackling the CULTURAL challenges in moving to something other than gut feel. (My slides are here: Breaking Away with […]
Thought starters…for marketers
While I was in Finland, for what seemed like an eternity based on the hours I was working and the fact that the sun doesn’t give you a really good clue to stop working, I wrote a quick little deck in bright vivid colors that was designed to help start conversations – to provoke debate. […]
Mash-up: Augmented Reality Meets Big Dirty Noisy Disparate Data
So, Augmented Reality (AR) is a concept we throw around to describe a very diverse set of things. We talk about it as being this future event- it’s not. Sporting events were among the first major advocates of augmented reality. Those Madden-esque circles drawn during all the plays in last week’s Superbowl – AR. Let’s […]
