Tag Archives: customer_experience
Innovation in small cups: Dovely Tea
We often refer to innovation in its big, game changing approaches. However, we often fail, at the same time, to remember that innovation as a game changer starts by changing the nature of experience for a limited bunch of ultra committed individuals who meet on common ground. We see outcomes of innovation, not the small […]
12 Days of Marketing Innovation, Day #9 – Future Exploration Network
I have noticed even people who claim everything is predestined, and that we can do nothing to change it, look before they cross the road. – Stephen Hawking Ross Dawson is taking on a big risk for 2012. While the stuff I want to point you to is now actually a year old and still […]
12 Days of Marketing Innovation, Day #8 – the TechCrunch Crunchies
“ Design is a plan for arranging elements in such a way as best to accomplish a particular purpose” – Charles Eames Eames was a great architect of design. His beauty of purpose was prevalent in everything he did. And such is our next day of innovation. Tens of applications that are purposeful and helpful, […]
12 Days of Marketing Innovation, Day #7 – worrydream.com – Bret Victor
Just because nobody complains doesn’t mean all parachutes are perfect. – Benny Hill, British comic Have you ever met someone who looks at the best of what you’ve done – the shining star of your success and says…”meh.” I have not met him but I imagine Brett Victor, the man behind WorryDream.com, to be exactly […]
What one employee can do for your customer experience
What’s your customer experience worth? And what can one person do about it? How about making 50 people with thousands of nights’ stays willing to stand up for you? There’s this woman. Her name is Peggy. She’s a hotel concierge. In my opinion, I think it takes a certain amount of humility coupled with a huge […]
Hackers & Microsoft Kinect: Used for Good (Customer Experiences, that is)
I actively fall in love with people who take things and redeploy them for social good. I also fall in love with people who create things that can translate into better customer experiences. You know who I am really in love with today? The Microsoft Kinect Hacker Community. The hacking community, despite some bad PR, […]
Customer Focus 2011: House and Home Companies who get it right
Alas, I have begun in earnest the always daunting and often unrewarding task that is home renovation. Some days I come home and see a part of the house into which I have poured my heart, soul and dollars and say “ahhhhh.” However, because I am early on, around the corner is simply another “ewwww.” […]
Creating Customer Intelligence: Chasm Crossing
We are in process of designing a new marketing dashboard for a client and it will feature only three categories of information: campaigns, contacts and customers. I present these in order of things we know the most about to things we know the least about. There, I said it, we currently know the least about […]
10 business models that rocked 2010 – from the Board of Innovation
I came across this content from a fellow IBMer who came across it from someone else, who… ah, the beauty of social media. And it is highly unsurprising that the Board of Innovation – the Slideshare’s owners – used Social Media centric models. Instead of me blabbing, I’ll let you get to the good stuff. […]
E-mail: the new “telemarketing at dinner time”
Two colleagues, Stanton Willins and Amol Potdar were discussing if “email was dead.” Amol – after his smart remark about it being dead about the time he graduated high school 10 years ago, asked the important question: “so what replaces it?” After this holiday season, where I received no fewer than 3000 non- work messages […]
