Tag Archives: Customer

Marketing Alert: Fundamental Market Shift (stop ignoring user content)

It’s unimaginable, seriously confounding how the Carly Rae Jepson song has generated so much interest.  It’s a cute catchy song.  And yes, Justin Beiber started it.  However, that does not account for what’s happened.  The meme-ability of the song relies on the fact it is not deep content.  It’s really actually quite simple.  The ability […]

10 New Examples of Smarter Customer Focus

So, it’s been a year since my original posting and I wanted to talk about who I thought was doing smart customer-focused things again – because it’s the most read post on my blog…(original post) – which I think means it’s most important to you. I want to reiterate something I said in the original:  […]

10 examples of smarter customer focus

(Please also see the 2010 version here)  and the start of the 2011 versions here (which goes by industry) People often ask me about who I think is doing interesting things with web 2.0 and what social tools they should use.  And I gently try to tell them it’s the wrong question.  Focus on the […]

The Freedom of Simple Speech and Customer Experienchttp://museandmaven.wordpress.com/e

I recently learned a lesson – okay – if the truth is told; the lesson has been a year in the making.  I’ve only recently accepted that I learned it and implemented it. It is very easy to make things harder.  It is much harder to make things simple.  And, simply put, creating customer experiences is […]

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