Tag Archives: Covalent_Mrktng
12 Days of Marketing Innovation, Day #6 – The Ivy League Education, for free
“Education is a progressive discovery of our own ignorance.” Will Durant You’ve always said it was the cost – not your smarts that kept you out of an Ivy League school. Not anymore – you can take a whopping 2,000 courses including Advanced Strategy, Game Theory and Optimization. While you can’t get the degree, you […]
12 Days of Marketing Innovation, Day #4 – KinectHacks.com
let’s say you don’t have $75,000 or even $35,000 to spend on a really cool telepresence system to connect your offices and the humans that inhabit them to colleagues. No worry – there’s a hack for that. Let’s say you want to create an interactive display surface – there’s a hack for that. What if you want to enable a physically challenged shopper to have a cart follow her around – there’s a hack for that.
Corporate Reinvention the “Easy” Way: Oldco versus Newco
It’s something most strategy consultants know but don’t talk about often. What happens when a precious few executives with some power, insight and money (in varying combinations) realize that the steamship they are on is too big to turn around? They find a way to create NewCo. There are any one of a number of […]
