Tag Archives: Community
12 Days of Marketing Innovation, Day #11 – 5 Innovation Communities
Five innovation communities – these are not in any particular order, and run the gamut in terms of content. The descriptions are from the companies, not from me. I follow all of them to get a flavor of what’s going on, as well as receive in many cases, daily updates to so they can curate content that I might otherwise miss. That said, you can always search out the topics of interest to you.
Strategic service – its for everyone, not just customer service
Digitally savvy customers are increasingly using the Internet not only to seek information, but also to interact with companies, create solutions and make decisions. Smarter companies are using an emerging concept we call Strategic Service Delivery to enable customers to use data and resources more effectively to drive better customer engagement and experiences. Creating a […]
Thought starters…for marketers
While I was in Finland, for what seemed like an eternity based on the hours I was working and the fact that the sun doesn’t give you a really good clue to stop working, I wrote a quick little deck in bright vivid colors that was designed to help start conversations – to provoke debate. […]
Community R/evolution
In a recent presentation my colleague, Jim Rudd and I gave to a 7,400-store retailer, I included a forward look at Communities. I am interested in your reactions to these – what do you agree with? What do you think is utter rubbish? Let me know. 1. The proliferation of communities will drive massive “discernment” (meaning tuning out) and […]
