Tag Archives: Analytics
Why Horizon Scanning is Important – and How to Start
So we need find them…designers, engineers, bloggers/journalists, academics, futurists, innovation labs, thinkers, tinkerers, tradesmen. To be practical, you can’t boil the internet ocean. Big data is crushing and you don’t have the time or interest in sorting it all out. So, the way you do this is by structuring 5 key keyword queries that represent not your current market but the markets/products/consumers next to it. Let me stress again – NOT your current business. The people who do customer service and community management will handle those. You keep adding or changing your wording a little bit until you start to find aha moments. You can, if you have a well articulated set of innovation initiatives, look to further down the horizon line using the same method.
The psychology of data presentation
The psychology of data presentation is hugely important. Think about the High Street sale. Would you be tempted into a shop displaying signs like “Pay 90%!” rather than “Save 10%”? They both provide the same statistic, but have very different effects. – Peter Hull (in the comments on a talk by David McCandless on TED) […]
Creating Customer Intelligence: Chasm Crossing
We are in process of designing a new marketing dashboard for a client and it will feature only three categories of information: campaigns, contacts and customers. I present these in order of things we know the most about to things we know the least about. There, I said it, we currently know the least about […]
10 business models that rocked 2010 – from the Board of Innovation
I came across this content from a fellow IBMer who came across it from someone else, who… ah, the beauty of social media. And it is highly unsurprising that the Board of Innovation – the Slideshare’s owners – used Social Media centric models. Instead of me blabbing, I’ll let you get to the good stuff. […]
Top 50 websites in the world 25 May 2010 (5/25/2010)
Been a while since we’ve done one of these and what a difference the time makes…the number one position is still the same – which can only be said for 7 others in the top 50 – including Live.com (5), Wikipedia (6), Google UK (20), and Google BR (28), Mail.ru (31), flickr (32) and Doubleclick […]
When is supply chain optimization customer experience?
On Yahoo! Finance, Wal-Mart was recently given high praise for making a move for savings and sustainability. They now carry only concentrated detergent on their shelves. The outcome is certainly laudable – less packaging means less for our kids to have to figure out a way to dissolve or turn into something else. Less greenhouse […]
The Analytics Lies We Tell Ourselves
Analytics – and their kissing cousins statistics – are vaunted as TNT – the next thing. As well they should be. What else has the raw power to transform us if we only yield our hardened and overconfident selves to its logical and principled care? But as humans, we get in the way, sub-optimizing things […]
Strategic service – its for everyone, not just customer service
Digitally savvy customers are increasingly using the Internet not only to seek information, but also to interact with companies, create solutions and make decisions. Smarter companies are using an emerging concept we call Strategic Service Delivery to enable customers to use data and resources more effectively to drive better customer engagement and experiences. Creating a […]
great site on new forms of web analytics and making them real
It’s not often that I direct you to another site for more than a moment, but this one is worthy of bookmarking, my dears. We all wrestle with how to measure the new online environment and this one captures advances we should all be watching. Yes, it’s from Forrester. http://blogs.forrester.com/marketing/ The posts are informative and […]
Thought starters…for marketers
While I was in Finland, for what seemed like an eternity based on the hours I was working and the fact that the sun doesn’t give you a really good clue to stop working, I wrote a quick little deck in bright vivid colors that was designed to help start conversations – to provoke debate. […]
