Tag Archives: Advocacy
Consumers – changed for good, but change for the better?
Link to one of the articles Link to Study My IBM Institute for Business Value colleague, Guy Blissett, just released a new consumer products study I find myself referencing quite a bit (including in my own research for CRM, The Path Forward). I thought you might find it helpful to know more about it. For […]
Ah, the saga continues…the Loyalty Dis-effect
So, remember when I said I doubled my business with Sephora in one fell swoop? Well, unfortunately, it didn’t quite work that way. The face powder was not as expected and I went to the store and returned it. After a bit of attitude from the clerk, it was done. But then, Sephora wrote and […]
