Tag Archives: #12DMI
Innovative Business Models: The New BOGO
Warby Parker, and their quirky name drawn from Kerouac, not only does the charitable thing well, they reinvent the shopping model. They make it easy for you to give them a chance. I uploaded a photo of me, head tilted and not directly centered, on which they managed to allow me to try on most of their recommended glasses. This allowed me to narrow my choices to 5 pairs – FREE OF CHARGE – which they will send to me and allow me to choose from. I will overnight them back – with a prepaid label to make it EASY – with my selection.
Innovation’s 20 Questions
At last, some simplicity around Innovation. I’ve seen and evaluated a lot of frameworks for delivering innovation in the organization. A lot of them are very pretty. They are lofty and fluffy. I wanted to take away all of that and give you something extremely practical and real. Normal language. No really big words. Just a set of radically simple questions to help you determine if something should qualify to receive the time and attention innovation deserves from your organization. (PS – there is a TL/DR graphic of the whole framework at the beginning of this long post)
Going Rogue: Innovators to Follow – Day 5; Mobile
It seems the connection we have to our devices is not just deep. At some times, it feels nearly irrational. And as anyone who has ever seen it, a bit hilarious (as evidenced by the site, Damnyouautocorrect.com – definitely NSFW). It’s a testament to how many needs those smartphones or tablets actually fulfill for us. So desperate is our need for continual access that we now have a sizable problem with texting and driving. And using them as phones is only a small part of what we do with them. We game on them, we read on them, we watch videos on them. They augment our reality, they link/tweet/friend/pin and share us, they connect all the dots in our lives.
As a response to this connection, mobile marches forward in driving progress across the marketplace. Biometrics/Health/Fitness – check. Banking/Payments/Invoicing – check. Shopping/Price Surfing/Comparison – check. It’s the tip of mobility iceberg. Technologies and social sharing abilities are constantly evolving, and having the ability to partake in them without being strapped to a conventional computer has had an amazing impact on our lives. You might have seen Best Buy’s innovation commercial (aired during the Super Bowl):
Going Rogue: Innovators to Follow – Day 4; Gamification
lmost all creativity involves purposeful play. – Maslow
Gamification, simply put, is the use of game-like environments to engage audiences. Now, I know what you’re going to say: “Isn’t that definition a little vague?” Yes, it is vague…Partially because this industry captures a wide variety of uses; but, also because gamification hasn’t matured enough to define.
In this immature industry, there are still amazingly intelligent marketing advances. If you want to…
build your own car (Mini)
remodel your kitchen online (IKEA)
paint a room in colors you choose (Sherwin Williams)
vote for your favorite crayon (Crayola)
try on sunglasses (Warby Parker)
help your kids learn math (Khan Academy)
… a gamified experience trumps a non-game one for increased loyalty and saitisfaction.
Going Rogue – Innovators to Follow – Day 3: Gesture Recognition
“There’s a hierarchy for the learning and retention process. The more senses you engage, the more interaction you have, the more you’re going to learn and retain.” – Vincent John Vincent Most of us have seen some form of gesture recognition software. Microsoft’s Kinect is the most noteworthy of all gesture recognition hardware out there. […]
Going Rogue – Innovators to Follow – Day 2: Augmented Reality
While day 1 started with an industry that is always adopting changes, today we are turning to an industry that is still in development. Although augmented reality has been around for several years, it has not been until the last 2 years that augmented reality has really began to break through and truly benefit organizations. So what […]
Going Rogue – Innovators to Follow – Day 1: Retail
In starting this series, I wanted to kick-off with an industry that is continuously adopting changes, both big and small. Retail success is no longer solely dependent on great value and customer service. Although, I will say, one can never understate the true value that one employee can have on customer experience…just read Cristene’s post […]
12 Days of Innovation for Marketers, Day #12 – TED
At last, we reach the end. For me, we saved the best for last. Kevin wanted to start here, in hopes that what we said would encourage you to come along. Instead, I view this as a gift for doing so. In day 12, we want to inspire you to be better marketers, more happy and creative. So we go to a trusted place, a favorite place. One that challenges us and changes us as well, TED. We don’t just like TED in our offices. We kind of swoon over it. What’s not to like? There are brilliant people sharing the topics about which they are passionate and expert. They gives us hope, they inspire us. They educate us. They make us think about potential. There is no greater way for us to end 12 days of innovation by offering up some inspiration to begin.
12 Days of Marketing Innovation, Day #11 – 5 Innovation Communities
Five innovation communities – these are not in any particular order, and run the gamut in terms of content. The descriptions are from the companies, not from me. I follow all of them to get a flavor of what’s going on, as well as receive in many cases, daily updates to so they can curate content that I might otherwise miss. That said, you can always search out the topics of interest to you.
12 Days of Marketing Innovation, Day #10 – Khan Academy
So, the question becomes where are we seeing sufficient innovation in the education system that will allow us to have those math, science and analytically oriented kids come to us when ready? Where is the funding, the insight and the wherewithal to redo education to bring us more people who can transform our thinking: Jobs, Gates, Zuckerberg? How can we enable every student to have at least the problem solving skills, and the interest in doing so?
