The reputation economy is an outcome of the abundance of digitized information about who we are and what we deliver – whether in our work, our daily lives, our reviews of products, restaurants and services. We place an inherent amount of trust in other peoples reviews. Detailed reviews of product features, menu items provide us […]
Imagine walking into an auto dealership that didn’t have any automobiles. Imagine sitting down in a black leather bucket seat, surrounded only by LED screens – but still somehow looking into a dashboard and out of a windshield. What if you could reach out, push a button and “start” the car, turn up the music, […]
(Updated version is under 10mg and has live links to all content – thanks to @zebbierebs) We at Covalent Marketing always have an eye out for innovative ideas. And we truly believe the Modern CMO must embrace innovation to deliver her agenda. However it was not until our recent research, #MKT_Innov8 which examines the intersection of innovation […]
Who is the Modern CMO? Well, you, we hope. As part of the development of our MKT_Innov8 Study, we developed a perspective on the competencies marketing innovation requires, but we also felt strongly that we needed some better definition of the competencies for the modern CMO as well. I first used the term the […]
I had the opportunity to take a little time to ask Henry Yiu, of Yiu Studio about his design philosophy and especially about his side venture, Dovely – the tea I wrote about in my blog post, “Innovation in small cups.” It is clear that Henry is passionate about design. He should be – he has […]
So we need find them…designers, engineers, bloggers/journalists, academics, futurists, innovation labs, thinkers, tinkerers, tradesmen. To be practical, you can’t boil the internet ocean. Big data is crushing and you don’t have the time or interest in sorting it all out. So, the way you do this is by structuring 5 key keyword queries that represent not your current market but the markets/products/consumers next to it. Let me stress again – NOT your current business. The people who do customer service and community management will handle those. You keep adding or changing your wording a little bit until you start to find aha moments. You can, if you have a well articulated set of innovation initiatives, look to further down the horizon line using the same method.
It’s unimaginable, seriously confounding how the Carly Rae Jepson song has generated so much interest. It’s a cute catchy song. And yes, Justin Beiber started it. However, that does not account for what’s happened. The meme-ability of the song relies on the fact it is not deep content. It’s really actually quite simple. The ability […]