Category Archives: orgagnization
Reputation Economy: Linked In, Maybe. Klout, Don’t.
The reputation economy is an outcome of the abundance of digitized information about who we are and what we deliver – whether in our work, our daily lives, our reviews of products, restaurants and services. We place an inherent amount of trust in other peoples reviews. Detailed reviews of product features, menu items provide us […]
Increasing Your Speed to Market
It’s interesting how many companies say they want to increase their speed to market. And then go right on throwing major obstacles in the way doing that. If you want to move toward the market with the speed of well tuned racing bike, then guess what? You better make sure you have cleared the road […]
12 Days of Marketing Innovation, Day #11 – 5 Innovation Communities
Five innovation communities – these are not in any particular order, and run the gamut in terms of content. The descriptions are from the companies, not from me. I follow all of them to get a flavor of what’s going on, as well as receive in many cases, daily updates to so they can curate content that I might otherwise miss. That said, you can always search out the topics of interest to you.
12 Days of Marketing Innovation, Day #3 – Trendwatching.com
Today’s innovation feature is for the passionate curious who love not just the items of innovation – but a contextual frame for them.
The frame of reference is critically important to enabling an improved organizational dialogue, led by marketers. A product innovation must be positioned. The concept in and of itself is invention; context delivers the shared value construct, the mechanisms of durability and the problem solved/disruption created. (Review the definition on Day 1 here)
How to Fix What Ails Marketing Technology Projects
Every organization deserves a business centric, scenario based solution design to address questions such as:
How does our organization currently operate?
What should we change?
How would it look to new users?
What would that solution look like in a new tool?
What is the solution in terms of specification and design?
How do we integrate the solution?
How do we test, educate, and adopt with actual business cases?
Getting Smarter About Contact Management (Cross post with www.CovalentMarketing.com)
(you should also see the great content on my employer’s completely revamped website and blog as well. This post is here, but feel free to click about the whole site, we did it as our Poke the Box test project.) Over the last several months, we’ve found the Covalent Marketing team spending a considerable amount […]
The Alternatives
There are currently only two alternatives available to you as you look at the current forces in enterprise marketing: 1. Actively face, accept and embrace change. OR… 2. Do nothing and run headlong into obsolescence. Whether it’s Moore’s Law for computing power or the rapid spread of content through social networks or even the ability […]
Three management lessons (that will make you smile and cringe simultaneously)
A long long time ago in a land far away (New Jersey to be specific), I went to a training class – back in the days when companies really invested in the people, not simply the discrete tasks they would perform. I learned a few of the most valuable lessons I would ever have. A […]
