Category Archives: MRM
Increasing Your Speed to Market
It’s interesting how many companies say they want to increase their speed to market. And then go right on throwing major obstacles in the way doing that. If you want to move toward the market with the speed of well tuned racing bike, then guess what? You better make sure you have cleared the road […]
Episode 2: Enabling MRM Success, Preventing MRM failure (Marketing Resource Management)
This is the second post in our Marketing Resource Management/ Marketing Operations series. The first can be found here (Post 1: You’re evaluating MRM, let’s make sure you’re well prepared). This series on MRM will help you make better decisions about ANY system you are examining. If you already have an MRM approach, this post will help you tune it, update it and get even more value.
Enabling MRM Success, Preventing MRM failure (Marketing Resource Management)
(post is shared as well at the Covalent Marketing site here) I met with 3 clients in the past eight weeks interested in implementing Marketing Resource Management (MRM). So, I started kind of where I usually do – and asked why they thought it would be valuable to them. More specifically, I asked them what […]
