Category Archives: Customer_Intelligence
Increasing Your Speed to Market
It’s interesting how many companies say they want to increase their speed to market. And then go right on throwing major obstacles in the way doing that. If you want to move toward the market with the speed of well tuned racing bike, then guess what? You better make sure you have cleared the road […]
Naked in public
Face it, you’re naked in public. It’s not a bad dream, it’s our waking moments exposing our every intent and interest, until we are all well – naked. Before I realized that Foursquare doesn’t give me very much in return, I was checking in across the planet, I gave them my location to tweet at […]
12 Days of Marketing Innovation, Day #9 – Future Exploration Network
I have noticed even people who claim everything is predestined, and that we can do nothing to change it, look before they cross the road. – Stephen Hawking Ross Dawson is taking on a big risk for 2012. While the stuff I want to point you to is now actually a year old and still […]
The psychology of data presentation
The psychology of data presentation is hugely important. Think about the High Street sale. Would you be tempted into a shop displaying signs like “Pay 90%!” rather than “Save 10%”? They both provide the same statistic, but have very different effects. – Peter Hull (in the comments on a talk by David McCandless on TED) […]
Step 2 in The Enterprise Marketing Management Landgrab: Teradata takes Aprimo
(here is the post at covalent marketing’s blog: bit.ly/fqZ3nV) Since I wrote about the Unica and IBM deal when it happened, my colleague and EMM tech guru Stanton Willins wrote about the Aprimo and Teradata announcement. Here are some of my key takeaways: 1. The Aprimo deal was for $45mm more than Unica – […]
Creating Customer Intelligence: Chasm Crossing
We are in process of designing a new marketing dashboard for a client and it will feature only three categories of information: campaigns, contacts and customers. I present these in order of things we know the most about to things we know the least about. There, I said it, we currently know the least about […]
5 Myths of Customer Value Management
While there are many methods surrounding customer value and the method by which its calculated, most of the methods are so circa 1998. Thus, I wanted to put a few of the whoppers out there for you: The *Lie* of Averages – Averages are designed to force things to the middle. They disguise the variation […]
