Category Archives: covalent marketing
It seems the connection we have to our devices is not just deep. At some times, it feels nearly irrational. And as anyone who has ever seen it, a bit hilarious (as evidenced by the site, Damnyouautocorrect.com – definitely NSFW). It’s a testament to how many needs those smartphones or tablets actually fulfill for us. So desperate is our need for continual access that we now have a sizable problem with texting and driving. And using them as phones is only a small part of what we do with them. We game on them, we read on them, we watch videos on them. They augment our reality, they link/tweet/friend/pin and share us, they connect all the dots in our lives.
As a response to this connection, mobile marches forward in driving progress across the marketplace. Biometrics/Health/Fitness – check. Banking/Payments/Invoicing – check. Shopping/Price Surfing/Comparison – check. It’s the tip of mobility iceberg. Technologies and social sharing abilities are constantly evolving, and having the ability to partake in them without being strapped to a conventional computer has had an amazing impact on our lives. You might have seen Best Buy’s innovation commercial (aired during the Super Bowl):
lmost all creativity involves purposeful play. – Maslow
Gamification, simply put, is the use of game-like environments to engage audiences. Now, I know what you’re going to say: “Isn’t that definition a little vague?” Yes, it is vague…Partially because this industry captures a wide variety of uses; but, also because gamification hasn’t matured enough to define.
In this immature industry, there are still amazingly intelligent marketing advances. If you want to…
build your own car (Mini)
remodel your kitchen online (IKEA)
paint a room in colors you choose (Sherwin Williams)
vote for your favorite crayon (Crayola)
try on sunglasses (Warby Parker)
help your kids learn math (Khan Academy)
… a gamified experience trumps a non-game one for increased loyalty and saitisfaction.
“There’s a hierarchy for the learning and retention process. The more senses you engage, the more interaction you have, the more you’re going to learn and retain.” – Vincent John Vincent Most of us have seen some form of gesture recognition software. Microsoft’s Kinect is the most noteworthy of all gesture recognition hardware out there. […]
While day 1 started with an industry that is always adopting changes, today we are turning to an industry that is still in development. Although augmented reality has been around for several years, it has not been until the last 2 years that augmented reality has really began to break through and truly benefit organizations. So what […]
In starting this series, I wanted to kick-off with an industry that is continuously adopting changes, both big and small. Retail success is no longer solely dependent on great value and customer service. Although, I will say, one can never understate the true value that one employee can have on customer experience…just read Cristene’s post […]
(you should also see the great content on my employer’s completely revamped website and blog as well. This post is here, but feel free to click about the whole site, we did it as our Poke the Box test project.) Over the last several months, we’ve found the Covalent Marketing team spending a considerable amount […]
I have taken today to reacquaint myself with how to be smarter. I have reacquainted myself with what I used to do by discipline. I realized I have ignored my own personal enrichment for months. I forgot who I was. But not today. I am lucky I work for a company who sees the wisdom […]
Here’s the actual payout to the headline, the way Liz Kaufman, my colleague wrote it for you: The privilege of a strong foundation is that it allows you to fail. –>–>–>–>o<–<–<–<– I left that space there intentionally. Because I want us (and most especially me) to stop and reflect on it. We spend a lot […]
(The third of our posts – see Ryan’s and Stanton’s thoughts) Let it be said that Domino Project has lined up great thinkers: Seth Godin, Derek Sivers, Steven Pressfield. But let is also be said that they have lined up great action-takers. We elected to participate with the first book – Poke the Box – […]
As we said in our last post, we are participating with The Domino Project, Amazon’s new effort around publishing some of the greatest current thinkers out there: Seth Godin, Derek Sivers, Steven Pressfield. In Poke the Box, Seth encourages us, nearly commands us, to “ship” more regularly. We should initiate and actually bring something to life […]