Category Archives: Consumer Behavior
Marketing Alert: Fundamental Market Shift (stop ignoring user content)
It’s unimaginable, seriously confounding how the Carly Rae Jepson song has generated so much interest. It’s a cute catchy song. And yes, Justin Beiber started it. However, that does not account for what’s happened. The meme-ability of the song relies on the fact it is not deep content. It’s really actually quite simple. The ability […]
Going Rogue: Innovators to Follow – Day 4; Gamification
lmost all creativity involves purposeful play. – Maslow
Gamification, simply put, is the use of game-like environments to engage audiences. Now, I know what you’re going to say: “Isn’t that definition a little vague?” Yes, it is vague…Partially because this industry captures a wide variety of uses; but, also because gamification hasn’t matured enough to define.
In this immature industry, there are still amazingly intelligent marketing advances. If you want to…
build your own car (Mini)
remodel your kitchen online (IKEA)
paint a room in colors you choose (Sherwin Williams)
vote for your favorite crayon (Crayola)
try on sunglasses (Warby Parker)
help your kids learn math (Khan Academy)
… a gamified experience trumps a non-game one for increased loyalty and saitisfaction.
12 Days of Innovation for Marketers, Day #12 – TED
At last, we reach the end. For me, we saved the best for last. Kevin wanted to start here, in hopes that what we said would encourage you to come along. Instead, I view this as a gift for doing so. In day 12, we want to inspire you to be better marketers, more happy and creative. So we go to a trusted place, a favorite place. One that challenges us and changes us as well, TED. We don’t just like TED in our offices. We kind of swoon over it. What’s not to like? There are brilliant people sharing the topics about which they are passionate and expert. They gives us hope, they inspire us. They educate us. They make us think about potential. There is no greater way for us to end 12 days of innovation by offering up some inspiration to begin.
12 Days of Marketing Innovation, Day #9 – Future Exploration Network
I have noticed even people who claim everything is predestined, and that we can do nothing to change it, look before they cross the road. – Stephen Hawking Ross Dawson is taking on a big risk for 2012. While the stuff I want to point you to is now actually a year old and still […]
Customer Focus 2011: House and Home Companies who get it right
Alas, I have begun in earnest the always daunting and often unrewarding task that is home renovation. Some days I come home and see a part of the house into which I have poured my heart, soul and dollars and say “ahhhhh.” However, because I am early on, around the corner is simply another “ewwww.” […]
10 business models that rocked 2010 – from the Board of Innovation
I came across this content from a fellow IBMer who came across it from someone else, who… ah, the beauty of social media. And it is highly unsurprising that the Board of Innovation – the Slideshare’s owners – used Social Media centric models. Instead of me blabbing, I’ll let you get to the good stuff. […]
E-mail: the new “telemarketing at dinner time”
Two colleagues, Stanton Willins and Amol Potdar were discussing if “email was dead.” Amol – after his smart remark about it being dead about the time he graduated high school 10 years ago, asked the important question: “so what replaces it?” After this holiday season, where I received no fewer than 3000 non- work messages […]
Top 50 websites in the world 30-June-2010 versus 21-June-2009
Here we are again, and aside from a few swaps, the top 50 remains rather consistent from its last iteration in May 2010. However, there is much more interesting news than our traditional graphic (it follows out the end solely for consistency’s sake). I analyzed the changes in the top 50 websites Year over Year […]
Top 50 websites in the world 25 May 2010 (5/25/2010)
Been a while since we’ve done one of these and what a difference the time makes…the number one position is still the same – which can only be said for 7 others in the top 50 – including Live.com (5), Wikipedia (6), Google UK (20), and Google BR (28), Mail.ru (31), flickr (32) and Doubleclick […]
The Next Steps in Customer Experience
So, as many of my regular digital community know, I am going to become Chief Strategist at a small firm named Covalent Marketing. While leaving IBM is a big deal, I love its people and its forward thinking, it is time again to get closer to shaping new customer approaches that meet the SHARE (simple […]
