Category Archives: Community
Going Rogue: Innovators to Follow – Day 4; Gamification
lmost all creativity involves purposeful play. – Maslow
Gamification, simply put, is the use of game-like environments to engage audiences. Now, I know what you’re going to say: “Isn’t that definition a little vague?” Yes, it is vague…Partially because this industry captures a wide variety of uses; but, also because gamification hasn’t matured enough to define.
In this immature industry, there are still amazingly intelligent marketing advances. If you want to…
build your own car (Mini)
remodel your kitchen online (IKEA)
paint a room in colors you choose (Sherwin Williams)
vote for your favorite crayon (Crayola)
try on sunglasses (Warby Parker)
help your kids learn math (Khan Academy)
… a gamified experience trumps a non-game one for increased loyalty and saitisfaction.
12 Days of Marketing Innovation, Day #11 – 5 Innovation Communities
Five innovation communities – these are not in any particular order, and run the gamut in terms of content. The descriptions are from the companies, not from me. I follow all of them to get a flavor of what’s going on, as well as receive in many cases, daily updates to so they can curate content that I might otherwise miss. That said, you can always search out the topics of interest to you.
Thank you. Seriously, with tears in my eyes, thank you.
I have taken today to reacquaint myself with how to be smarter. I have reacquainted myself with what I used to do by discipline. I realized I have ignored my own personal enrichment for months. I forgot who I was. But not today. I am lucky I work for a company who sees the wisdom […]
Simple guidance for social media efforts – Understand::Participate::Serve
People often ask if there is a way to frame the social discussion to address the varied organizational needs. I drew this in hopes it might help enable a better separation in the muddy world of social overlap. I have kept the framework I introduced in the whitepapers (all available in the right-hand column) around […]
And another example of living your brand values
Home-made, authentic and fun certainly define the vegetarian and mostly vegan bath and beauty product care company Lush. Herewith, they demonstrate that they can have a lot of fun with their brand as well – as employees from across the company show their dance and song skills in this 1-minute video. The video celebrates the […]
Retail perspective – IBM IBV Retail and IBV CRM, April 20, 2010
I was recently invited by Jim Kowalski and Matt Vigneri of Oracle to speak at a small dinner gathering on the current state of the market. While most of our conversation took place under the cone of silence so we could have a really honest dialogue, I did want to share them (link to slides […]
Strategic service – its for everyone, not just customer service
Digitally savvy customers are increasingly using the Internet not only to seek information, but also to interact with companies, create solutions and make decisions. Smarter companies are using an emerging concept we call Strategic Service Delivery to enable customers to use data and resources more effectively to drive better customer engagement and experiences. Creating a […]
Another step on the path forward – the new digital channels whitepaper
Going digital: The connected, collaborative path forward is finally published. The link is in the right hand nav bar, second from the top (for now). Or, to make it simple, it is also the headline above. Here is the first page, with hopes of whetting your appetite to get more: Customer Relationship Management (CRM) executives […]
7 ideas to save you money on holiday shopping…(as consumers, not marketers…)
So, I am not, I admit it, a last minute holiday shopper. This is generally a boon for those who I do buy for, because I end up being drawn to the mall like a moth to a flame and get more stuff at the end after I had technically completed my list. So, I […]
The Path Forward: New Models for Customer Focused Leadership (doc link)
Link to download the paper Finally! Here is the downloadable version of the whitepaper. Enjoy – and please let me know what you think. -c- Cristene Gonzalez-Wertz #IBMCRM http://bit.ly/1BVjem
