Category Archives: business lessons
Surprising Link Between Knowledge Acquisition & Gaming
Here’s a simple test for all you Angry Birds, Fruit Ninja and Words With Friends players. Before you want to play, take 5, 10, 20 minutes to read or watch something in your “challenge zone.” The challenge zone is a topic you don’t know as much as you want to about, or about which you are developing your perspective. Science, global/emerging economies, market forces, sustainability, engineering, innovation…
Reputation Economy: Linked In, Maybe. Klout, Don’t.
The reputation economy is an outcome of the abundance of digitized information about who we are and what we deliver – whether in our work, our daily lives, our reviews of products, restaurants and services. We place an inherent amount of trust in other peoples reviews. Detailed reviews of product features, menu items provide us […]
Marketing Alert: Fundamental Market Shift (stop ignoring user content)
It’s unimaginable, seriously confounding how the Carly Rae Jepson song has generated so much interest. It’s a cute catchy song. And yes, Justin Beiber started it. However, that does not account for what’s happened. The meme-ability of the song relies on the fact it is not deep content. It’s really actually quite simple. The ability […]
Change versus Knowledge
As you know, I find people’s resistance to change interesting. Here’s why: Change may work. It may not. It might take hold. It might morph. Change is full of maybes. You try to engineer as best you can to ensure success. You build upon a business case which provides the foundation for making change. You […]
Increasing Your Speed to Market
It’s interesting how many companies say they want to increase their speed to market. And then go right on throwing major obstacles in the way doing that. If you want to move toward the market with the speed of well tuned racing bike, then guess what? You better make sure you have cleared the road […]
The Double Edged Sword: Maybe
Maybe is one word in the English language with many meanings – and intentions.
Maybe, I’d offer, is a great word of possibility – one of a hope, a yarn – just waiting to be pulled upon until you unravel a solution.
Striving to Be Simple-minded
“Simplicity is the ultimate sophistication.” – Da Vinci Somewhere in the complexity of Chicago traffic today, I began to wonder when such a great term became a pejorative. This term – which should be a positive – has so many negative connotations that I want you to suspend your disbelief at its current definition to […]
12 Days of Marketing Innovation, Day #7 – worrydream.com – Bret Victor
Just because nobody complains doesn’t mean all parachutes are perfect. – Benny Hill, British comic Have you ever met someone who looks at the best of what you’ve done – the shining star of your success and says…”meh.” I have not met him but I imagine Brett Victor, the man behind WorryDream.com, to be exactly […]
How to Fix What Ails Marketing Technology Projects
Every organization deserves a business centric, scenario based solution design to address questions such as:
How does our organization currently operate?
What should we change?
How would it look to new users?
What would that solution look like in a new tool?
What is the solution in terms of specification and design?
How do we integrate the solution?
How do we test, educate, and adopt with actual business cases?
Getting rid of governance
Lets face it no one really likes governance. It doesn’t have a ton of Facebook friends. On Linked In, it has connections with whom you wouldn’t want to be trapped in an elevator. It’s tiring to hear the virtues of governance over and over. I’ve seen companies where you would’ve thought that governance directly followed […]
