Category Archives: brand
Innovation in small cups: Dovely Tea
We often refer to innovation in its big, game changing approaches. However, we often fail, at the same time, to remember that innovation as a game changer starts by changing the nature of experience for a limited bunch of ultra committed individuals who meet on common ground. We see outcomes of innovation, not the small […]
12 Days of Innovation for Marketers, Day #12 – TED
At last, we reach the end. For me, we saved the best for last. Kevin wanted to start here, in hopes that what we said would encourage you to come along. Instead, I view this as a gift for doing so. In day 12, we want to inspire you to be better marketers, more happy and creative. So we go to a trusted place, a favorite place. One that challenges us and changes us as well, TED. We don’t just like TED in our offices. We kind of swoon over it. What’s not to like? There are brilliant people sharing the topics about which they are passionate and expert. They gives us hope, they inspire us. They educate us. They make us think about potential. There is no greater way for us to end 12 days of innovation by offering up some inspiration to begin.
The New Titans of Branding
To read this post, I am going to ask you to do two things to start (courtesy of the brilliant and wonderful Derek Sivers). Please watch these two videos…you needn’t watch more than maybe 30 seconds of each: That is: Stefani Joanne Angelina Germanotta, a singer songwriter, shows about 200,000 views at writing. (I did really like the […]
Gilt Groupe versus Groupon – a battle of new era retail models
If you had a brand and a budget and an inventory on offer, which way would you go? In theory, the two companies do very similar things – limited time, select product or service offering, special pricing. A few intense days of getting your brand name out there. However they could not be more different […]
Tech Crunch – Chris Dixon interviews Gilt Founder Kevin Ryan
I have watched Gilt.com closely – almost daily, in fact. I have spent money with them. In multiple categories. As recently as yesterday an icewine syrup and some candles. I missed a pair of shoes I wanted. Hence, I don’t find Gilt’s success odd. I think they are smart retailers. They: are effectively merchandised/curated have […]
Customer Focus 2011: House and Home Companies who get it right
Alas, I have begun in earnest the always daunting and often unrewarding task that is home renovation. Some days I come home and see a part of the house into which I have poured my heart, soul and dollars and say “ahhhhh.” However, because I am early on, around the corner is simply another “ewwww.” […]
Are marketers really bad people?
(subtitle: you can’t change some people’s mind no matter how often you mail/email/call/plead/cajole/text/friend/tweet) Seriously, I have spent the past three years trying to change someone’s mind about the fact that marketers really are not the scourge of the earth he thinks they are. Now, he is an economist by trade. He is big on “utility.” […]
E-mail: the new “telemarketing at dinner time”
Two colleagues, Stanton Willins and Amol Potdar were discussing if “email was dead.” Amol – after his smart remark about it being dead about the time he graduated high school 10 years ago, asked the important question: “so what replaces it?” After this holiday season, where I received no fewer than 3000 non- work messages […]
Living your brand values – part three involves a rapping monkey
So, I feel like this is becoming a slightly regular feature here – but this example was classic. And while normally I would put commentary in front of the video/image/piece o’media – we might as well get right down to “bidness…” Now Woot, simply put, never took itself too seriously to begin with. So it’s […]
And another example of living your brand values
Home-made, authentic and fun certainly define the vegetarian and mostly vegan bath and beauty product care company Lush. Herewith, they demonstrate that they can have a lot of fun with their brand as well – as employees from across the company show their dance and song skills in this 1-minute video. The video celebrates the […]
