Author Archives: Cristene Gonzalez-Wertz
Nokia announces 3D Printed Phone Case
Well, you know someone would go there: Nokia is the first to announce the ability to 3D print a phone case. From the article: By releasing the templates, Nokia says it is looking to be the first major phone company to “begin embracing the 3D printing community and its incredible potential”. However, the 3D community […]
Scarcity versus Misplaced Abundance
(this is a departure post – meaning it’s not only philosophical, it goes outside our stated scope. It won’t offend me if you skip it if that’s not what you’re wanting to read today). So much of what marketing is supposed to do – what we are told we need/desire/cannot live another moment without – […]
you know when you are lost & sad that just laughing helps?
you know when you are lost & sad that just laughing helps? I imagine a lot of people in internet and development circles are feeling that way over the loss of Aaron Swartz. Given his status as a cofounder, it really only seems right that we honor him with a thread…from the REDDIT editors – […]
Displair Makes Midair Touch-Enabled Air
This is really fun to watch: Displair Makes Midair Touch-Enabled Air Holograms Mainstream – (product dev application anyone?) #innovation I’d say broadscale adoption of this and similar by 2014…especially in Retail and Healthcare sectors.
Reclaiming Marketing Innovation: The Modern CMO Imperative
We’re happy to announce the outcomes of our “summer project” – a study and perspective on the state of Innovation in and around Marketing. While it took us a while to release this report, we are extremely excited about it. We’ll be sharing our favorite quotes, insights and charts. We start by evaluating why people […]
115 Innovative Ideas for the Modern CMO (pretty version)
115 Innovation ideas for the modern CMO presents eight categories of concepts loving curated to incite creativity
Surprising Link Between Knowledge Acquisition & Gaming
Here’s a simple test for all you Angry Birds, Fruit Ninja and Words With Friends players. Before you want to play, take 5, 10, 20 minutes to read or watch something in your “challenge zone.” The challenge zone is a topic you don’t know as much as you want to about, or about which you are developing your perspective. Science, global/emerging economies, market forces, sustainability, engineering, innovation…
Reputation Economy: Linked In, Maybe. Klout, Don’t.
The reputation economy is an outcome of the abundance of digitized information about who we are and what we deliver – whether in our work, our daily lives, our reviews of products, restaurants and services. We place an inherent amount of trust in other peoples reviews. Detailed reviews of product features, menu items provide us […]
115 (or more) innovation ideas to engage the modern CMO
(Updated version is under 10mg and has live links to all content – thanks to @zebbierebs) We at Covalent Marketing always have an eye out for innovative ideas. And we truly believe the Modern CMO must embrace innovation to deliver her agenda. However it was not until our recent research, #MKT_Innov8 which examines the intersection of innovation […]
The Modern CMO – Describing her competencies
Who is the Modern CMO? Well, you, we hope. As part of the development of our MKT_Innov8 Study, we developed a perspective on the competencies marketing innovation requires, but we also felt strongly that we needed some better definition of the competencies for the modern CMO as well. I first used the term the […]
