About
•Feel free to email me at cristene@us.ibm.com or twitter at hermione1. I swear, I put up a picture around here somewhere….but for anyone interested, here’s a little bit about me. I welcome people reaching out, I do!
I’ve been working marketing strategy, science and transformation experience for over 20 years with both real-world business and consulting experience (not a career consultant, although i know some very good ones). I live – professionally at least – to decompose problems and find solutions – to analyze trends and really dig for the emergent solutions. I focus on the 2-10 year horizon: helping clients prepare for tomorrow’s solutions without losing site of the needs of “now.” I enjoy creating new methods that can be adopted by a business that can transform the way they interact with customers. i am industry agnostic – but have spent a lot of time working in many of them and bringing the best I see to others. Most of my recent work has focused on strategic changes to the business model using new thinking – then enabling new technologies.
I’ve held senior marketing positions in both traditional and direct marketing organizations including telecommunications and entertainment, consumer package goods, and foodservice. My consulting experience spans media and communications, insurance, retail financial services, telematics and travel. I help companies develop their own unique solutions that build connective tissue between them and their customers: from the customer perspective through delivery, with a focus on making it real.
My body of work spans from the strategic plan through execution measurement. My hands-on experience includes managing and leading teams charged with the strategy, communities, organizational evolution to web 2.0, core CRM, organizational redesign, customer analytics, databases, marketing process, MRM, campaign planning, execution and performance measurement.
•Social media came to me as more of an interest, but sucked me in – honestly and deeply. I, like most of you, become an expert through interaction and playing. It’s not theory as much as practice – which has been true of my whole career.
