Monthly Archives: January 2012
12 Days of Marketing Innovation – Day #2 – FastCoExist
With innovation, a lot of people get “not invented here syndrome.” I think that’s actually the best part of scanning the internet for innovation. You are looking at what others did. You’re specifically looking for things that are outside of your normal zone to see what you can bring back into it. Fringe scanning – […]
The 12 Days of Innovation for Marketers: Day 1, The MIT Media Lab
The pace of marketing change has continued nearly unabated for a decade. From the way consumers act and interact to the technologies by which marketers engage with them, it also seems unlikely to stop. So the question becomes, how can we as marketers keep up, being able to take in fresh ideas and create better […]
Launching Monday: 12 Days of Innovation Inspiration for Marketers #12DMI
It’s really hard in life to have work-life balance. Our own Liz Kaufman introduced Covalent to a refinement of the concept: work-work balance. We spend so much time focused on the day to day that we forget about truly challenging our thinking. Work-work balance is carving out a portion of the day or week or even […]
How to Fix What Ails Marketing Technology Projects
Every organization deserves a business centric, scenario based solution design to address questions such as:
How does our organization currently operate?
What should we change?
How would it look to new users?
What would that solution look like in a new tool?
What is the solution in terms of specification and design?
How do we integrate the solution?
How do we test, educate, and adopt with actual business cases?
innovative thinking treasure trove: Inno
innovative thinking treasure trove: Innovation Excellence’s 100 Innovation Articles of 2011 http://ow.ly/8rh99 #fringescan
