Monthly Archives: September 2011
Getting rid of governance
Lets face it no one really likes governance. It doesn’t have a ton of Facebook friends. On Linked In, it has connections with whom you wouldn’t want to be trapped in an elevator. It’s tiring to hear the virtues of governance over and over. I’ve seen companies where you would’ve thought that governance directly followed […]
Aprimo – it sounds good, but…
While we have seen the bluewashing of Unica, we haven’t heard a lot from Teradata recently. Until this week, where Lisa Arthur, Aprimo CMO specifically lends her voice to what’s coming up for marketers under the T’data banner. http://www.teradata.com/podcasts/integrated-marketing-management-never-had-it-so-good/ “We’ve seen innovation around us…but marketers have taken a point approach…” Lisa Arthur, CMO Aprimo That is certainly true. Function-level and functional innovation have abounded. Purchasing […]
15 minutes
There are a number of people who are currently reminding us that all this “social” is not really social. For all our Twitter followers, Facebook friends and Linked-in connections, they remind us that we are supposed to be out bike riding and sharing a pint with our mates. That all those brands we’ve followed and […]
Stop stealing from the future: Words to consider and actions to take
From the University of Portland Commencement Speech for the Class of 2009, Paul Hawken, environmentalist, humanitarian… “You can print money to bail out a bank, but you can’t print life to bail out a planet,” he said during his speech. “At present, we are stealing the future, selling it in the present, and calling it […]
