Monthly Archives: May 2011
Tech Crunch – Chris Dixon interviews Gilt Founder Kevin Ryan
I have watched Gilt.com closely – almost daily, in fact. I have spent money with them. In multiple categories. As recently as yesterday an icewine syrup and some candles. I missed a pair of shoes I wanted. Hence, I don’t find Gilt’s success odd. I think they are smart retailers. They: are effectively merchandised/curated have […]
60 Marketing thought leaders in 60 minutes(including me): IBM’s #mTech
IBM had a virtual micro.conference held on May 25, 2011. 60 Marketing Leaders in 60 Minutes. It focuses on the Future of Marketing. My minute is featured on page 19 where the webinar turns its attention to creating a new marketing culture — “exploring the organizational, systemic and human elements involved in successfully managing your company’s marketing.” (so totally […]
The Alternatives
There are currently only two alternatives available to you as you look at the current forces in enterprise marketing: 1. Actively face, accept and embrace change. OR… 2. Do nothing and run headlong into obsolescence. Whether it’s Moore’s Law for computing power or the rapid spread of content through social networks or even the ability […]
Corporate Reinvention the “Easy” Way: Oldco versus Newco
It’s something most strategy consultants know but don’t talk about often. What happens when a precious few executives with some power, insight and money (in varying combinations) realize that the steamship they are on is too big to turn around? They find a way to create NewCo. There are any one of a number of […]
Seth Godin’s “Poke the Box” The Shipping News Part 5 – Begin, Finish, Repeat.
We are kind of lucky. Not only did we get to spread the word on what a great book – and practice – Poking the Box is, we also shared it as a team. While we covered Stanton’s, Ryan’s, Liz’s and my perspective, we still had one more – Kevin. Now here’s the funny thing. […]
