Monthly Archives: April 2011
The *Shipping* News 4: Thoughts on Seth Godin’s Poke the Box – The Privilege of a Strong Foundation
Here’s the actual payout to the headline, the way Liz Kaufman, my colleague wrote it for you: The privilege of a strong foundation is that it allows you to fail. –>–>–>–>o<–<–<–<– I left that space there intentionally. Because I want us (and most especially me) to stop and reflect on it. We spend a lot […]
The *Shipping* News 3: Thoughts on Seth Godin’s Poke the Box – New is the new black
(The third of our posts – see Ryan’s and Stanton’s thoughts) Let it be said that Domino Project has lined up great thinkers: Seth Godin, Derek Sivers, Steven Pressfield. But let is also be said that they have lined up great action-takers. We elected to participate with the first book – Poke the Box – […]
The *Shipping* News 2: Thoughts on Seth Godin’s Poke the Box – Make Your Own Map
As we said in our last post, we are participating with The Domino Project, Amazon’s new effort around publishing some of the greatest current thinkers out there: Seth Godin, Derek Sivers, Steven Pressfield. In Poke the Box, Seth encourages us, nearly commands us, to “ship” more regularly. We should initiate and actually bring something to life […]
The *Shipping* News: Our Thoughts on Seth Godin’s Poke the Box – The difference between thinking and doing
Recently, we were contacted by The Domino Project, Amazon’s project around publishing some of the greatest current thinkers out there: Seth Godin, Derek Sivers, Steven Pressfield. We were asked if we might want to participate in someway. We didn’t take too long to consider whether we would participate, we were in. The challenge was, […]
The Shipping News: Poke the Box Lesson 1… It’s Priceless
We’ve been talking a lot at Covalent Marketing about Seth Godin’s new book “Poke the Box.” It’s a manifesto for action, for, as Seth calls it, shipping. Poke the Box relies on a few concepts – the first is initiating. Shipping requires the “getting started” part — i.e. initiating. But what happens when initiating is […]
