Monthly Archives: March 2011
Customer Focus 2011: House and Home Companies who get it right
Alas, I have begun in earnest the always daunting and often unrewarding task that is home renovation. Some days I come home and see a part of the house into which I have poured my heart, soul and dollars and say “ahhhhh.” However, because I am early on, around the corner is simply another “ewwww.” […]
5 Ways to Improve Your Campaign Design Before/During/After You Build
Here are 5 tricks/tips/techniques to improve the way your organization designs campaigns. You should find these equally accessible if you are using Unica, Aprimo, Alterian, Neolane, even, if you have to, Siebel… What: Create a “Design of experiments” template that allows us marketers to identify what we want to test. Alternately said: At least start […]
“Do Not Feed the Trolls” (DNFTT) at your next meeting
it’s fascinating that the Internet offers us great terms to prevent participating in off-putting and ridiculous dialogue detours that do not contribute to making decisions, moving forward or engaging in conversations. I am speaking of DNFTT – or “Do not feed the trolls.” In fact, in an online community, trolling is usually rapidly risen above […]
