Monthly Archives: January 2011
Three management lessons (that will make you smile and cringe simultaneously)
A long long time ago in a land far away (New Jersey to be specific), I went to a training class – back in the days when companies really invested in the people, not simply the discrete tasks they would perform. I learned a few of the most valuable lessons I would ever have. A […]
Simple guidance for social media efforts – Understand::Participate::Serve
People often ask if there is a way to frame the social discussion to address the varied organizational needs. I drew this in hopes it might help enable a better separation in the muddy world of social overlap. I have kept the framework I introduced in the whitepapers (all available in the right-hand column) around […]
The psychology of data presentation
The psychology of data presentation is hugely important. Think about the High Street sale. Would you be tempted into a shop displaying signs like “Pay 90%!” rather than “Save 10%”? They both provide the same statistic, but have very different effects. – Peter Hull (in the comments on a talk by David McCandless on TED) […]
Step 2 in The Enterprise Marketing Management Landgrab: Teradata takes Aprimo
(here is the post at covalent marketing’s blog: bit.ly/fqZ3nV) Since I wrote about the Unica and IBM deal when it happened, my colleague and EMM tech guru Stanton Willins wrote about the Aprimo and Teradata announcement. Here are some of my key takeaways: 1. The Aprimo deal was for $45mm more than Unica – […]
Creating Customer Intelligence: Chasm Crossing
We are in process of designing a new marketing dashboard for a client and it will feature only three categories of information: campaigns, contacts and customers. I present these in order of things we know the most about to things we know the least about. There, I said it, we currently know the least about […]
10 business models that rocked 2010 – from the Board of Innovation
I came across this content from a fellow IBMer who came across it from someone else, who… ah, the beauty of social media. And it is highly unsurprising that the Board of Innovation – the Slideshare’s owners – used Social Media centric models. Instead of me blabbing, I’ll let you get to the good stuff. […]
Are marketers really bad people?
(subtitle: you can’t change some people’s mind no matter how often you mail/email/call/plead/cajole/text/friend/tweet) Seriously, I have spent the past three years trying to change someone’s mind about the fact that marketers really are not the scourge of the earth he thinks they are. Now, he is an economist by trade. He is big on “utility.” […]
