Monthly Archives: October 2010
Episode 2: Enabling MRM Success, Preventing MRM failure (Marketing Resource Management)
This is the second post in our Marketing Resource Management/ Marketing Operations series. The first can be found here (Post 1: You’re evaluating MRM, let’s make sure you’re well prepared). This series on MRM will help you make better decisions about ANY system you are examining. If you already have an MRM approach, this post will help you tune it, update it and get even more value.
