Monthly Archives: July 2010
Enabling MRM Success, Preventing MRM failure (Marketing Resource Management)
(post is shared as well at the Covalent Marketing site here) I met with 3 clients in the past eight weeks interested in implementing Marketing Resource Management (MRM). So, I started kind of where I usually do – and asked why they thought it would be valuable to them. More specifically, I asked them what […]
Low on cost – high on ingenuity, and saving lives
OK – this example is off topic, but it isn’t. It is a crystal clear representation of how you can stop engineering high-priced overly technical solutions to problems. Two young women with some serious smarts demonstrated they have tons more creativity than cash but are massively able to help people -with – a salad spinner. […]
Top 50 websites in the world 30-June-2010 versus 21-June-2009
Here we are again, and aside from a few swaps, the top 50 remains rather consistent from its last iteration in May 2010. However, there is much more interesting news than our traditional graphic (it follows out the end solely for consistency’s sake). I analyzed the changes in the top 50 websites Year over Year […]
Living your brand values – part three involves a rapping monkey
So, I feel like this is becoming a slightly regular feature here – but this example was classic. And while normally I would put commentary in front of the video/image/piece o’media – we might as well get right down to “bidness…” Now Woot, simply put, never took itself too seriously to begin with. So it’s […]
