Monthly Archives: June 2010
And another example of living your brand values
Home-made, authentic and fun certainly define the vegetarian and mostly vegan bath and beauty product care company Lush. Herewith, they demonstrate that they can have a lot of fun with their brand as well – as employees from across the company show their dance and song skills in this 1-minute video. The video celebrates the […]
Marketers: More creativty and less cash – Begin now
Me to client: “So, I understand your modernizing your systems.” Client to me: “Yes, but we’ve recently been asking about how our customers might benefit.” (And here’s what I didn’t say…”Let me get this straight, you’re spending 3/4 of a BILLION dollars. You are 1 year into a 2 year project and only now asking […]