Monthly Archives: October 2008
Community R/evolution
In a recent presentation my colleague, Jim Rudd and I gave to a 7,400-store retailer, I included a forward look at Communities. I am interested in your reactions to these – what do you agree with? What do you think is utter rubbish? Let me know. 1. The proliferation of communities will drive massive “discernment” (meaning tuning out) and […]
The Freedom of Simple Speech and Customer Experienchttp://museandmaven.wordpress.com/e
I recently learned a lesson – okay – if the truth is told; the lesson has been a year in the making. I’ve only recently accepted that I learned it and implemented it. It is very easy to make things harder. It is much harder to make things simple. And, simply put, creating customer experiences is […]
Welcome to the future state of marketing
Hi. My name is cristene. I hope this blog can be an interactive dialogue on the future state of marketing and CRM – one which we all create and participate in creating. To say we are at an inflection point in how we communicate with our customers, one in which both sides are actively engaged […]
